Adidas Pulls Bella Hadid from Ads Amid Controversy
Adidas recently faced backlash and controversy after featuring supermodel Bella Hadid in ads for its retro SL72 shoes, inspired by the 1972 Munich Olympics. The Germany-based sportswear company received criticism in Israel for choosing Hadid as the face of their campaign, leading to her removal from the ads.
Bella Hadid’s Support for Palestine Sparks Outrage
Bella Hadid, whose father is Palestinian, has been vocal in her support for Palestine and criticism of the Israeli government. Following the recent conflict between Israel and Hamas, Hadid expressed her condolences for the loss of innocent lives and called for the protection of civilians in Gaza. Her public stance on the Israeli-Palestinian conflict has garnered both support and controversy.
Adidas Apologizes and Modifies Campaign
In response to the outcry, Adidas issued an apology and announced their decision to modify the remaining campaign. The company acknowledged the unintentional association with tragic historical events and expressed their commitment to promoting diversity and equality. Social media posts featuring Hadid in the campaign have since been deleted, and changes are being implemented.
As the controversy continues to unfold, both Adidas and Bella Hadid are navigating the fallout and addressing the concerns raised by various groups. The situation underscores the complexities of navigating political and social issues in the world of fashion and advertising.
